The Air Max 90

The history of the Nike Air Max 90 is also a part of sports footwear history. The Air Max line is a significant part of Nike’s success; as it’s as much of a household name as it gets. From the most avid sneakerhead to the more casual fan, everyone knows about Air Max shoes. From the outset, the Nike Air concept was ambitious, inspiring, and polarizing. Even today, we see a range of opinions on the technology and shoes that carry them. But one thing is certain: these things sell. Needless to say that the AM90 is one of Nike’s most iconic models.

The impact

The Air Max 90 has also shown dynamism when it comes to its place in the wider sphere of culture. The shoe has gained popularity among hardcore runners and people who want to rock this on a day-to-day basis. But it has also attracted a following from skateboarders. We see this same sort of flexibility with many of Nike’s legendary shoes, such as the Air Jordan 1.

Legend in the scene

The Nike Air Max 90 carries some serious significance within the sneaker community. But, it doesn’t quite pack the same marketing punch in terms of a backstory. One can argue that this is the most commercial element of the Air Max line, its sole purpose being to continue rapid success. The history of the Nike Air Max 90 proves exactly that. Combing commercial success with its simplicity is something not a lot of other sneakers have in common.

Infrared colorway

The Air Max 90s colorway is one of its most memorable features. The shoe’s design would blend in with other models within the legendary line if it weren’t for a particular colorway. When the Infrared colorway was released in 1990, fans couldn’t get enough. The aggressive look matched perfectly with the bright contrasting colors. A base pairing of Grey, White, and Black plays second fiddle to the more present red portion. 

Upcoming releases of the Air Max 90

For all the upcoming releases of the Nike Air Max 90 be sure to check out the release calendar we made for you. Here you can find all the new sneakers releasing, so you don’t ever miss a drop again. Also, check out the sneaker news page to know where and when the newest drops will be releasing. Want to check out other Air Max releases? Check out the Air Max 1, Air Max 270, Air Max 95, and Air Max 97.

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Air Max 90 ‘Blue Lightning Metallic’ GS

We're bringing a '90s fave to a new generation. With softer cushioning, a flexible outsole, more wiggle room in the toe box and Max Air units tuned just for growing feet, the Nike Air Max 90 is back and ready to play. Loved by adults, this classic sneaker now has an even better feel made just.

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Nike Air Max 90 ‘Caramel’ W

$127,30
The Nike Air Max 90 stays true to its OG running roots with its iconic Waffle outsole, stitched overlays and classic, colour-accented TPU plates.Retro colours celebrate the first generation while Max Air cushioning adds comfort to your journey.

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Nike Air Max 90 ‘Futura Serena Williams Design Crew Hemp’ W

With its handcrafted feel and mixed materials, this Serena-inspired design delivers a sophisticated look that celebrates you being you. Easy-to-style colours let you wear it again and again, while energetic details like intricate layering and fresh branding bring a special aura to any outfit.

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Nike Air Max 90 ‘Gore-Tex Black Cargo Khaki’

$127,18
Designed to keep you having fun when the rain starts, the Nike Air Max 90 GTX delivers a waterproof take on the champion running shoe that helped define the '90s. Sure to be a coveted edition, your tried-and-tested gets a GORE-TEX upper so you can make a splash without getting wet.

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Nike Air Max 90 ‘Hemp’

$159,99
Lace up and feel the legacy. Produced at the intersection of art, music and culture, this champion running shoe helped define the '90s. Worn by presidents, revolutionised through collabs and celebrated with rare colourways, its striking visuals, Waffle outsole and exposed Air Max cushioning help.

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Nike Air Max 90 ‘Leather Triple Black’

$113,05
The Nike Air Max 90 LTR stays true to its OG running roots with its iconic Waffle outsole, stitched smooth-leather overlays and classic, colour-accented TPU plates. The monochromatic upper provides versatile styling options while Max Air cushioning adds comfort to your step.

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Nike Air Max 90 ‘Leather Triple White’

$122,47
The Nike Air Max 90 LTR stays true to its OG running roots with its iconic Waffle outsole, stitched smooth-leather overlays and classic, colour-accented TPU plates. The monochromatic upper provides versatile styling options while Max Air cushioning adds comfort to your step.

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Nike Air Max 90 ‘Moving Company’

What moves you? Find out in the Air Max 90 SE. Hemp accents, durable textile and playful "NIKE MOVING CO." details celebrate getting going. Snail-trail deco stitching across the mudguard adds a fun take to the outdoorsy aesthetic. And its Waffle outsole and exposed Air cushioning keep the.

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Nike Air Max 90 ‘Social FC’

$122,47
Celebrate your passion for the pitch in this football-inspired design. While keeping the classic aesthetic of the Air Max 90, we've added a digital print and crowned ball logo—giving you Anywhere FC attitude.

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Nike Air Max 90 Black Neon

$122,47
Lace up and feel the legacy. Produced at the intersection of art, music and culture, this champion running shoe helped define the '90s. Worn by presidents, revolutionised through collabs and celebrated with rare colourways, its striking visuals, Waffle outsole and exposed Air Max cushioning keep.

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Nike Air Max 90 SE ‘Pale Ivory Snakeskin Swoosh’ W

$131,89
Intertwining functionality with fashion, we're honouring Air Max Month with an Air Max 90 inspired by the outdoors. From rustic colours to desert-inspired textures (including faux snakeskin), it delivers the perfect amount of wild. 2-tone laces nod to traditional hiking boots, while the Waffle.

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Off-White x Air Max 90 ‘Desert Ore’

$750,00
Virgil Abloh has taken over the sneaker game with his collaborations with Nike. The latest is the Air Max 90 Off-White "Desert Ore," which features a beige upper, coral Nike Swoosh and beige sole. SKU - AA7293-200

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