Air Jordan 3

It was the Air Jordan 3 that really defined what could be done to a basketball sneaker. The first two Air Jordan sneakers have parallels to other basketball shoes released in the 1980s, such as the Air Jordan 1 and Air Jordan 2. The Air Jordan 3 broke the mold by introducing innovations such as its visible air sole and its eye-catching colors. The Air Jordan 3 was the first Air Jordan to feature Tinker Hatfield’s signature design.

First unique release

The sneaker was lighter and sleeker than the previous two models in the franchise, and Michael Jordan himself helped to shape the direction of the shoe during its development. The Jumpman logo made its first appearance on the tongue of this shoe, which also included elements like an elephant print and visible air units that are still considered iconic today. Which we know from the Air Jordan 11 memorable release too.

History of the Air Jordan 3

In 1987, Nike had trouble on the horizon. Two of its top executives, designer Peter Moore and marketing VP Rob Strasser, left the company within a week of each other and started their own brand called Van Grack. This slowed down the production of the Air Jordan 3 and made things complicated for Nike. On top of that, Jordan’s contract with the brand was coming up for renewal.

Come to the rescue

Lucky enough for Nike, a young designer named Tinker Hatfield had recently entered the picture. The former University of Oregon pole vaulter and architecture major had already enjoyed a couple of early hits with the Swoosh, including the Air Max 1 running shoe and the Air Trainer 1. Both featured revolutionary designs, helping Hatfield land the Air Jordan 3 gig. Without Tinker Hatfield on this project, we might never have even seen this release. So thanks for saving this amazing sneaker!

Most popular models

The Jordan 3 “White Cement” and “Black Cement” were released in 1988. The “Black Cement” colorway is the most popular, with five retro-ed versions. The last time they released was in 2018. The Air Jordan 3 Retro White Cement recently even got a reimagined version. The Jordan 3 silhouette is still a very popular sneaker today, released in many colorways and collaborations, such as with A Ma Maniére.

Future releases of the Air Jordan 3

With the Air Jordan 3 gaining more and more popularity under the new sneakerheads Jordan brand is releasing many new ones to the public as well as retroing some older colorways. So if you want to be up-to-date on all the sneaker releases, we got you! Via our releasecalendar and sneakernews you can find out where and when all the new sneakers will be released, so you don’t ever miss a drop one again. Be sure to also check out our Jordan 4, Jordan 5, and Jordan 6 collections.

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A Ma Maniére x Wmns Air Jordan 3 Retro SP

A Ma Maniére teamed up with Jordan Brand to release a women’s exclusive Jordan 3 with the Air Jordan 3 A Ma Maniére (W). The release aligns with their short film Raised By Women, an ode to the strides and accomplishments of everyday women in urban communities. The Air Jordan 3 A Ma Maniére arrives featuring a white tumbled leather upper with Medium Grey suede on the toe wrap, eyestay, heel wrap, and ankle. Each panel of leather on the upper has a raw trim, revealing a natural, tan edge. To provide a vintage aesthetic, the eyelets, heel tab, and lower portion of the midsole are yellowed. SKU - DH3434-110


Air Jordan 3 Retro ‘Cardinal Red’

Jordan Brand brought an OG Air Jordan 7 colorway to the Air Jordan 3 for the Air Jordan 3 Cardinal Red. Constructed with white tumbled leather and signature Elephant Print overlays, the Air Jordan 3 Cardinal Red takes a traditional approach in its color blocking and fabrication, similar to the iconic Black Cement 3s. Spicing up the design, sharp Cardinal Red midsoles and detailing pop against the neutral toned upper. Bright orange Jumpman logo embroidery on the tongue adds the finishing touch. SKU - CT8532-126


Air Jordan 3 Retro ‘Cool Grey’

The 2021 reissue of the Air Jordan 3 Retro ‘Cool Grey’ brings back the iconic silhouette’s neutral 2007 colorway for the first time. The design features upgraded materials, highlighted by a grey leather upper with signature elephant print overlays at the toe and heel. An embroidered Jumpman in Sport Red decorates the tongue, while citrus hits of Orange Peel land on the sneaker’s molded eyelets. SKU - CT8532-012


Air Jordan 3 Retro ‘Georgetown’

Jordan Brand embraced the spirit of the NCAA March Madness basketball tournament with the Air Jordan 3 Retro Midnight Navy. The colorway pays homage to the school colors of the Georgetown Hoyas, one of the most renowned college basketball programs in the NCAA. SKU - CT8532-401


Air Jordan 3 Retro ‘White Cement Reimagined’

The Air Jordan 3 Retro 'White Cement Reimagined' brings back one of the original colorways, celebrating the 35th anniversary of the AJ3. Designed by Tinker Hatfield, the Reimagined iteration is built to the original 1988 specs. SKU - DN3707-100


Air Jordan 3 Retro SE ‘Muslin’

The Air Jordan 3 Muslin features a heavy-duty canvas upper with grey suede overlays and cream TPU eyestays. At the heel, a matching cream heel tab with a red Jumpman logo adds contrast to the neutral tones prominent throughout the design. From there, a white and grey Air Max sole completes the design. SKU - DH7139-100


Air Jordan 3 Retro SE ‘Unite’

This Jordan 3 is composed of a fire red tumbled leather upper with signature Elephant print overlays and a black rubber heel tab displaying "Nike Air" branding. Grey leather on the perforated eyelets, ankle collar, and smooth leather tongue with a red Jumpman logo completes the design. SKU - CK5692-600


Air Jordan 3 Retro Tinker ‘Air Max 1’

Jordan Brand is bringing more fire kicks to the sneaker scene with the release of the Jordan 3 Retro Tinker White University Red. This AJ 3 comes with a white upper plus red accents, white Nike "Swoosh", white midsole, and a white sole.


Wmns Air Jordan 3 Retro ‘Neapolitan’

Also referred to as the Jordan 3 " Neopolitan" for its colorway's resemblance to the popular Italian ice cream, the women's Air Jordan 3 Dark Mocha features a white tumbled leather upper with Dark Mocha Elephant Print overlays and pale pink eyelets. Next, a TPU heel tab prominently featuring the Jumpman logo adds a retro feel. At the base, a white, pale pink, and brown Air sole ties the look together.


Wmns Air Jordan 3 Retro ‘Rust Pink’

he women's Air Jordan 3 Rust Pink (W) features a Rust Pink Durabuck upper with elephant print overlays and hits of Crimson. Jumpman logo embroidery on the heel tab and a translucent outsole complete this Retro look. SKU - CK9246-600