Nike history

Nike, Inc. is an American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. The two men opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later. By the early 21st century it had retail outlets and distributors in more than 170 countries, with its logo recognized throughout the world.

Air Max

Nike Air Max is a line of shoes designed by Nike, Inc., with the first model released in 1987. The shoes are identified by their midsoles, which contain flexible urethane pouches filled with pressurized gas visible from the exterior of the shoe and intended to provide cushioning underfoot. The idea for this design was conceived by Tinker Hatfield while he was working as an employee at Nike designing stores. 

Air Jordan

The Air Jordan line of basketball shoes and athletic apparel was created by Nike, Inc. for former Chicago Bulls star Michael Jordan. The first Air Jordan shoe was produced in late 1984, and released to the public on April 1st, 1985. The shoes were designed by Tinker Hatfield, Peter Moore, and Bruce Kilgore.

Nike Dunk model

The Nike Dunk, a basketball shoe turned skateboarding staple, has enjoyed a full-force revival in the years 2020 and 2021. It surpasses its original purpose as a college hoop sneaker by a long shot. Yet one thing remains the same: its incredible ability to unify art, fashion, music, and popular culture into one seamless whole.

Air Force

Nike’s sneakers, like most brands’ sneakers, are constantly being redesigned. Only a few styles last; the ones that do are the true classics—trends that graduate to staples. These styles are consistently worn by both footwear enthusiasts and the general public. For Nike, the shoes that sell shareholder-pleasing units tend to be white leather shoes like the dad-friendly Air Monarch line—ones that cool kids and connoisseurs hate. One rare example of such sneakers that cross over into both worlds is the Nike Air Force 1 in its most popular, iconic style: low-cut, in all-white.

Future releases

For all future releases, we got you covered. We update our site, so you don’t need to miss out on all the newest sneakers and can cop them for retail. Be sure to check out our sneakernews and the releasecalendar if you don’t want to miss out on all the drops, so you can buy yourself a brand-new pair of sneakers for retail.